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PURPOSE

AltaMed launched ¡Ándale! ¿Qué Esperas? a multi-layered community, broadcast, and digital campaign to reach over 4.45 million Latinos through a public education campaign and over 2.25 million Latinos via direct outreach in partnership with clinic partners in San Diego County, Orange County, Los Angeles County, Central Valley, and Northern California.

COMMUNITY-FOCUSED

¡Ándale! partners are working with trusted community organizations to make sure that we reach every single family member and friend. We are utilizing community health centers (CHCs) as a way to outreach to the most vulnerable in our communities. CHCs serve as health homes to the uninsured, many of whom are undocumented and turn to us as their only resource for health care, information, direct referrals and navigation into social services.